The Stairwell Project: Building a Modern Myth

[KhaLed-S.E]

What's the project?

The most powerful aspects of myths are their ability to incite wonder and excitement. We're creating a myth that does these things while also challenging audiences to think.

The myth is that located in Rochester, NY, is the Escherian Stairwell, an architectural marvel that seems to violate the laws of physics and basic logic by looping back into itself. In order to lend credence to this myth, we're creating an episode for a family-friendly science show that demonstrates the staircase in action, various clips from a 1997 documentary with prominent thinkers grappling with the existence of this apparent contradiction and pontificating on its implications, and a whole slew of supplemental online materials for today's internet savvy audience to stumble across while trying to see if this thing is real (websites, scholarly articles, fan-pages, blogs, etc.). Help us build the myth!

Why create a myth?

Well, the short answer is that myths are awesome. Especially when done right. The slightly longer answer is that we are passionate about immersing audiences with a sense of wonder and surrounding them with a wealth of detail executed with such rigorous realism that they can choose to step into it, get lost in it, and believe in it. Films like Close Encounters and 2001 inspired us with awe, and even a hint of fear, when we first saw them. How do we capture that feeling again? The internet and the age of social media seem to be opening up doors to reinvent the medium and reignite those in-theater experiences that have gotten stale over the decades.

More Info :

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